BLUGRAY CREATIVE
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Smart Money Financial Advisors

Having designed the original brand for this client, when he changed company names we were called on again to do a brand revision. Items would include a new logo, style guide, website, and print collateral.

 An initial choice was made to maintain the original brand's color palette, and focus on an icon to go with the new company name.

An initial choice was made to maintain the original brand's color palette, and focus on an icon to go with the new company name.

 We explored common financial advising industry imagery and came up with several options that could be worked into typographic solutions. Final choice was one that combined a folder / bar graph look with the capital letter M. 

We explored common financial advising industry imagery and came up with several options that could be worked into typographic solutions. Final choice was one that combined a folder / bar graph look with the capital letter M. 

 Letterhead, business cards and pocket folders were then designed, incorporating geographic elements from the logo icon. A refresh of the current website completed the now look.

Letterhead, business cards and pocket folders were then designed, incorporating geographic elements from the logo icon. A refresh of the current website completed the now look.

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