BLUGRAY CREATIVE
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Douglas Electric Company Rebrand

Douglas Electric Company is an long standing Detroit area electrical services provider for both commercial and residential customers. After many successful years with the same look, a change in management provided a perfect oportunity to rebrand.

 We were first asked to refresh the existing logo. While concepts were well received, once the client saw what was possible our directive became to come up with a completely new look for them. 

We were first asked to refresh the existing logo. While concepts were well received, once the client saw what was possible our directive became to come up with a completely new look for them. 

 After several new designs were explored, the final choice was a strong DE based logo mark with a reflective form and angular elements. 

After several new designs were explored, the final choice was a strong DE based logo mark with a reflective form and angular elements. 

 Style guide including typeface, colors and brand imagery was solidified thru the business suite design process.

Style guide including typeface, colors and brand imagery was solidified thru the business suite design process.

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 We then art directed 2 custom photo shoots. This provided us with strong material for their grayscale and tinted image based website design. 

We then art directed 2 custom photo shoots. This provided us with strong material for their grayscale and tinted image based website design. 

 Douglas Electric Company now enjoys a fresh brand presence. The new look has improved customer engagement and marketing results.

Douglas Electric Company now enjoys a fresh brand presence. The new look has improved customer engagement and marketing results.